At Sunbeam, we wanted explore new, innovative ways for our users to collect feedback from their customers or employees. Our aim was to create an experimental new product to see if we could improve the mundane experience of responding to a survey and increase the richness of the responses.
I was asked to develop a concept that would excite the team and board, and that the development team could use as a north star.
Watch the concept below:
Working closely with the engineers, our team built a clean, dynamic survey widget that used a finely-tuned AI model and prompt to ask users just enough follow up questions to get better, more detailed feedback. We called it an Asklet.
Users could build their own, customised Asklet within Sunbeam Surveys, and embed it on their own shops, apps, websites or software.
Users could choose between Star Rating, NPS, Likert or Text Response versions, change the colours, customise the prompt and language, and turn audio response on/off.
If users got a lot of detailed qualitative responses, they could plug it into our analytics dashboard, where we would be able to analyse and track specific or common issues.
Click the links below to try Asklet in action:
A University course review survey
An employee wellbeing pulse survey
A Banking App feedback widget
A standard NPS widget
Read some of my thoughts about it here:
Reimagining Pulse Surveys: Dynamic, Anonymous, and Listens to your Voice
Richness vs Responses: How to Get Detailed Survey Feedback Without Annoying Your Customers
Or—just have a go using the widget below!
We launched Asklet on Product Hunt.
As the sole designer, I directed and scripted all our videos, created every asset, and wrote all the copy that was required for launch. I also designed and built our accompanying website landing page that achieved an 11.51% conversion rate.
