Kate Evans

Product Designer

Hi, I'm KatE.

I’m a product designer with 13+ years experience delivering end-to-end digital products for a wide range of industries and startups.

🔬 🎨 🛠️
I combine a passion for Visual UI & Interaction Design craft with solid UX practices and analytical thinking to bring digital experiences to life. 

Ilove researching and understanding the people using my products, crafting the best experience through iteration and testing, and building and shipping directly to the codebase using AI tools.

AI Development
USER Interface
Interaction design
User experience

What i do

Recent work

Sunbeam: Solo-designing an AI-native data analytics platform and product suite to attract 3000 customers and 6 enterprise clients

Founding Product Designer
Ai Models
Data Models
startup
research
Product management
UI Design System
Design Engineering

Sunbeam Surveys: Directly shipping UI & interaction changes that increased conversions by 22% and completion rates by 16%

Founding Product Designer
Design Engineering
UI DEsign
Interaction design
Cursor
Git

Award-winning support centre for Virgin Media Ireland that reduced call centre calls by up to 63%

Agency, UI Designer
Iconography
UI design system
AEM Build

A new Digital Design Direction for the National Trust that drastically reduced their website carbon footprint

Agency, LEAD UI DesigneR
Evolving brand for digital
Visual Identity
Product design
UI Design

Transforming the National Trust website into a functioning tool for members to discover properties and book a visit, allowing a 5% increase in total visits to 25.3 million

Agency, Lead UI Designer
UI design system
Product Design sprints
Full website redesign

Asklet: Building an innovative AI-powered micro-survey tool that listens & respond to voice

Founding Product Designer
Product Concept
UI DEsign
Interaction design
Prompt Writing

A new UI for Forth's Health Coach app that drastically increased engagement and returning users

App UX/UI Design
Design system
Illustration

dither//lab: a live, retro dithering engine

DESIGN & AI ENGINEERING
VIBECODING
UI DESIGN
SIDE PROJECT

Blue Cross for Pets: Designing a behavioural support app to connect behaviourists to struggling pet owners

Product Designer
Experience maps
med-Fidelity Prototypes
UI & Interaction design
COpywriting

A more functional website for Marie Curie that better meets the needs of the terminally ill and their carers

LEAD UI/UX DESIGNER
UI Design system
Visual design direction
Experience mapping

A tool for discovering local businesses during lockdown that reached 100k users

Founder
Brand
UI Design
Marketing
Webflow build
Product roadmap
Analytics

HSBC Brand Strategy Toolkit (on request)

Agency, Lead DesigneR
Brand strategy
Document/presentation design
Illustration
Copywriting

Product landing pages that achieved a 500% increase in conversion rate for MyForm®

landing page design
Website UI/UX Design

A new design system and editorial platform for the Welsh Government

Agency, Lead UI Designer
UI Design system
Product design sprints
Prototyping

A marketing site for Sunbeam AI

FOUNDING designer
No-code development
Animation
Web design
Brand identity

A Research Discovery & Product Strategy for Customer Service at SSE Airtricity (on request)

Agency, Lead UX/UI DesigneR
User Research
Product/UX Strategy

Building trust into an insurance app through illustration & animation

Agency, Designer/Illustrator
Illustration
style guide
Animation

A Personalisation Strategy & "Dynamic Homepage" design for Virgin Media Ireland (on request)

Agency, UX/UI DesigneR
UI/UX Design
Roadmap
Presentation design
Content strategy

A website for Mindworks, a behavioural transformation consultancy

Website UI Design
Illustration

A new logo, brand & website for Mohunky

Brand strategy
Logo
Visual identity
Website UX/UI Design

Changing perceptions of the BHS brand and offering (on request)

Agency, Lead UI Designer
Digital Brand
UI Design system
Full website redesign

A website for Everything Ahead, a new digital-first consultancy from Exposure London

Website UI Design
Illustration

let's talk!

Say hello at kate@kateevans.design, or find me on social media.